Interesting opinion. Could you please elaborate on it further? How exactly the brand was damaged? And how the brand can be damaged because of free speech on the platform?

The numbers you showed correspond with my consulting experience. 10-20% of people can be removed often quite easily. I saw also numerous companies where I could remove 50% or even more. In tech companies, it is fairly common, tech pharma was the worst, Twitter is just media, and I believe it might be possible, too.

And finally, I am not a US citizen, but I can see the president (also POTUS) as a prestigious client/customer. Seen from the outside, we observed the removal of people presenting unpleasant messages and opinions to those in the power of Twitter. (To my understanding, this was later confirmed by Musk, with numbers and mechanisms of how they organized it). I think a media company cannot ban the president or any MP from publishing his ideas. Or manipulate political discussion by silencing opinions of their choice.

Twitter has some impact beyond the US, and favoring one ideology at the expense of others caused harm to many innocent people.